Baker Hughes Anniversary
Client - BHGE
Production - Little Red Robot
Production - Little Red Robot
Creative Direction - Seth Shukovsky
Art Direction - Aron Filkey
CGI - Pedro Kobuti
Photography & Retouch - Jim Lind
Photography & Retouch - Jim Lind
To celebrate the 1 year anniversary of Baker Hughes joining the GE Brand, the team developed the number ‘1’ formed from all the elements that make up their company. We used a photo real 3D workflow to create the main asset, then off to me for creative retouching and special effects. After we animated the scene and composited the image back together to create gifs and video loops for their corporate website. Finally, we used html video and coded hot spots over the top of the scene so the viewer can find out more about the special areas of this image.
Click thru to experience the interactive site: www.bhge.com/1-year-strong
Behind the Scenes
Here's a look of the project from ideation by art director Aron Filkey to it's final application on the Baker Hughes homepage.
The lovely Allison and Paul repping construction attire in the blinding NYC sunset.
A step by step breakdown of how the image was created.
